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Our Story

Lorna Diwa built to help people celebrate the parents and bebes in their lives. With no kids herself, but friends that do, she often found herself devoting a lot of energy towards finding thoughtful gifts for new parents and babies.  Existing gifting sites lacked selection, so she eventually began making the gifts herself or curating gift bundles for her friends.

Wanting to build a better way, the idea for was born (excuse the pun).  Happily, it marries her background in product design, and her online sales experience gained at Google. is based in San Francisco.  Please feel free to email us anytime at, or find us on Facebook, Twitter and Instagram.


Our Philosophy

Celebrating your friends having babies should be easier.
You can’t be expected to know what size hat fits a six-month-old.

A thoughtful gift is practical and lasting.
Parents don’t need another handwash-only bonnet that will only fit once.

The product lifecycle matters.
You can deliver on-trend products, competitively priced, without a sweatshop.

This is a gender neutral market.
Welcoming a little one is a celebration for fathers and mothers alike, and the thinking that ‘pink is for girls and blue is for boys’ is outdated.